IDENTIFICATION OF POINTS IN A USER WEB JOURNEY WHERE THE USER IS MORE LIKELY TO ACCEPT AN OFFER FOR INTERACTIVE ASSISTANCE

Points in a user's website journey at which an invitation for an interactive session may be offered to users, e.g. those points at which an invitation made to a user may have a higher propensity to be accepted by the user, are identified. A technique is provided that, given ample data regarding visits to a website and data regarding offers of interactive assistance made, and responses to, such offers, learns to identify accurately those points in the user's journey where such offers may be made. For the current user, offers made at these points are highly likely to be accepted. This approach bypasses the need for manual analysis that previous approaches require. In embodiments of the invention, a model provided in accordance with this technique is only re-trained on new data to account for changing user behavior.