Systems and methods for content management in an on-demand environment

Disclosed are methods, apparatus, systems, and computer readable storage media for establishing access with a content object stored in a content management data source from an on-demand database service A request can be received from a user of the on-demand database service to access data regarding a content object stored in an external content management data source. The content management data source can be identified based on the request, and the request can be provided to a repository-specific connector communicatively coupled to the external content management data source. Access can be established with the content object to retrieve the requested data, and a virtual object associated with the on-demand database service can be created to instantiate connection between the content object and the on-demand database service. The requested data can be provided to a display device in a user interface for the on-demand database service.