Methods and apparatus to characterize households with media meter data
Methods, apparatus, systems and articles of manufacture are disclosed to characterize households with media meter data. An example method includes identifying, with a processor, a power status and a first automatic gain control (AGC) value for an exposure minute from a panelist audience meter in a f...
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creator | SHANKAR, BALACHANDER CHMURA, LUKASZ POPPIE, MOLLY DOLSON, TIMOTHY KURZYNSKI, DAVID J DOE, PETER CAMPBELL BOURQUIN, CHRISTINE YOU, HUAXIN GARCIA, JARRETT BURR, JONE MARY |
description | Methods, apparatus, systems and articles of manufacture are disclosed to characterize households with media meter data. An example method includes identifying, with a processor, a power status and a first automatic gain control (AGC) value for an exposure minute from a panelist audience meter in a first household, the panelist audience meter comprising a power sensor, identifying a second AGC value and a daypart for a household tuning minute from a first media meter (MM) in the first household, the MM comprising microphones to collect audio data, and calculating model coefficients based on the exposure minute and the household tuning minute to be applied to data from a second MM in a second household, the model coefficients to facilitate a power status probability calculation in the second household devoid of the panelist audience meter having the power sensor. |
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subjects | BROADCAST COMMUNICATION ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY |
title | Methods and apparatus to characterize households with media meter data |
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