SEARCH ADVERTISEMENT SELECTION BASED ON USER ACTIONS
Advertisements are selected for presentation on a search results page based on the presence or absence of user activity within the search results page. When a search results page is provided to an end user, the search results page is tracked for user activity. If user activity is detected, a user co...
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| creator | VADLAMANI, VISWANATH SURENDRAN, ARUNGUNRAM CHANDRASEKARAN NAJM, TAREK PRASAD, RAJEEV SRIVASTAVA, ABHINAI ALI, MAHBUBUL ALAM |
| description | Advertisements are selected for presentation on a search results page based on the presence or absence of user activity within the search results page. When a search results page is provided to an end user, the search results page is tracked for user activity. If user activity is detected, a user context is identified and new advertisements are selected for presentation on the search results page based on the user context. In some embodiments, the search results page provides search results in clusters, and the user context corresponds with a search result cluster selected by an end user. In some embodiments, dominant concepts in the user context are identified and used to select advertisements. Alternatively, if user activity is not detected within a predetermined period of time, new advertisements are selected based on the absence of user activity within the search results page. |
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When a search results page is provided to an end user, the search results page is tracked for user activity. If user activity is detected, a user context is identified and new advertisements are selected for presentation on the search results page based on the user context. In some embodiments, the search results page provides search results in clusters, and the user context corresponds with a search result cluster selected by an end user. In some embodiments, dominant concepts in the user context are identified and used to select advertisements. Alternatively, if user activity is not detected within a predetermined period of time, new advertisements are selected based on the absence of user activity within the search results page.</description><language>eng ; fre ; ger</language><subject>CALCULATING ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; ELECTRIC DIGITAL DATA PROCESSING ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2013</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20130220&DB=EPODOC&CC=EP&NR=2558994A2$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,776,881,25542,76289</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20130220&DB=EPODOC&CC=EP&NR=2558994A2$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>VADLAMANI, VISWANATH</creatorcontrib><creatorcontrib>SURENDRAN, ARUNGUNRAM CHANDRASEKARAN</creatorcontrib><creatorcontrib>NAJM, TAREK</creatorcontrib><creatorcontrib>PRASAD, RAJEEV</creatorcontrib><creatorcontrib>SRIVASTAVA, ABHINAI</creatorcontrib><creatorcontrib>ALI, MAHBUBUL ALAM</creatorcontrib><title>SEARCH ADVERTISEMENT SELECTION BASED ON USER ACTIONS</title><description>Advertisements are selected for presentation on a search results page based on the presence or absence of user activity within the search results page. 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Alternatively, if user activity is not detected within a predetermined period of time, new advertisements are selected based on the absence of user activity within the search results page.</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>ELECTRIC DIGITAL DATA PROCESSING</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2013</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNrjZDAJdnUMcvZQcHQJcw0K8Qx29XX1C1EIdvVxdQ7x9PdTcHIMdnVRADJCg12DFBzBgsE8DKxpiTnFqbxQmptBwc01xNlDN7UgPz61uCAxOTUvtSTeNcDI1NTC0tLE0ciYCCUAgFMnHA</recordid><startdate>20130220</startdate><enddate>20130220</enddate><creator>VADLAMANI, VISWANATH</creator><creator>SURENDRAN, ARUNGUNRAM CHANDRASEKARAN</creator><creator>NAJM, TAREK</creator><creator>PRASAD, RAJEEV</creator><creator>SRIVASTAVA, ABHINAI</creator><creator>ALI, MAHBUBUL ALAM</creator><scope>EVB</scope></search><sort><creationdate>20130220</creationdate><title>SEARCH ADVERTISEMENT SELECTION BASED ON USER ACTIONS</title><author>VADLAMANI, VISWANATH ; SURENDRAN, ARUNGUNRAM CHANDRASEKARAN ; NAJM, TAREK ; PRASAD, RAJEEV ; SRIVASTAVA, ABHINAI ; ALI, MAHBUBUL ALAM</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_EP2558994A23</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng ; fre ; ger</language><creationdate>2013</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>ELECTRIC DIGITAL DATA PROCESSING</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>VADLAMANI, VISWANATH</creatorcontrib><creatorcontrib>SURENDRAN, ARUNGUNRAM CHANDRASEKARAN</creatorcontrib><creatorcontrib>NAJM, TAREK</creatorcontrib><creatorcontrib>PRASAD, RAJEEV</creatorcontrib><creatorcontrib>SRIVASTAVA, ABHINAI</creatorcontrib><creatorcontrib>ALI, MAHBUBUL ALAM</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>VADLAMANI, VISWANATH</au><au>SURENDRAN, ARUNGUNRAM CHANDRASEKARAN</au><au>NAJM, TAREK</au><au>PRASAD, RAJEEV</au><au>SRIVASTAVA, ABHINAI</au><au>ALI, MAHBUBUL ALAM</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>SEARCH ADVERTISEMENT SELECTION BASED ON USER ACTIONS</title><date>2013-02-20</date><risdate>2013</risdate><abstract>Advertisements are selected for presentation on a search results page based on the presence or absence of user activity within the search results page. When a search results page is provided to an end user, the search results page is tracked for user activity. If user activity is detected, a user context is identified and new advertisements are selected for presentation on the search results page based on the user context. In some embodiments, the search results page provides search results in clusters, and the user context corresponds with a search result cluster selected by an end user. In some embodiments, dominant concepts in the user context are identified and used to select advertisements. Alternatively, if user activity is not detected within a predetermined period of time, new advertisements are selected based on the absence of user activity within the search results page.</abstract><oa>free_for_read</oa></addata></record> |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | SEARCH ADVERTISEMENT SELECTION BASED ON USER ACTIONS |
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