A PRIVACY VAULT FOR MAINTAINING THE PRIVACY OF USER PROFILES
Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user...
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| creator | GOUNARES, ALEXANDER GEORGE LI, YING DUNN, MELISSA W SHAKED, AMIT BARASH, URI VAN VALKENBURG, ERIC DON TOUTONGHI, MICHAEL JOSEPH PICARD, ERIC ARIE, FRIEDMAN HA, VU A NICE, NIR OPHIR, SEFY CANNON, DARRELL JAY DWORK, CYNTHIA MAH, TERESA FELDBAUM, BOAZ |
| description | Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided. |
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A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.</description><language>eng ; fre ; ger</language><subject>CALCULATING ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2012</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20120815&DB=EPODOC&CC=EP&NR=2486536A2$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,780,885,25564,76547</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20120815&DB=EPODOC&CC=EP&NR=2486536A2$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>GOUNARES, ALEXANDER GEORGE</creatorcontrib><creatorcontrib>LI, YING</creatorcontrib><creatorcontrib>DUNN, MELISSA W</creatorcontrib><creatorcontrib>SHAKED, AMIT</creatorcontrib><creatorcontrib>BARASH, URI</creatorcontrib><creatorcontrib>VAN VALKENBURG, ERIC DON</creatorcontrib><creatorcontrib>TOUTONGHI, MICHAEL JOSEPH</creatorcontrib><creatorcontrib>PICARD, ERIC</creatorcontrib><creatorcontrib>ARIE, FRIEDMAN</creatorcontrib><creatorcontrib>HA, VU A</creatorcontrib><creatorcontrib>NICE, NIR</creatorcontrib><creatorcontrib>OPHIR, SEFY</creatorcontrib><creatorcontrib>CANNON, DARRELL JAY</creatorcontrib><creatorcontrib>DWORK, CYNTHIA</creatorcontrib><creatorcontrib>MAH, TERESA</creatorcontrib><creatorcontrib>FELDBAUM, BOAZ</creatorcontrib><title>A PRIVACY VAULT FOR MAINTAINING THE PRIVACY OF USER PROFILES</title><description>Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2012</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNrjZLBxVAgI8gxzdI5UCHMM9QlRcPMPUvB19PQLAWJPP3eFEA9XuAp_N4XQYNcgIN_fzdPHNZiHgTUtMac4lRdKczMouLmGOHvophbkx6cWFyQmp-allsS7BhiZWJiZGps5GhkToQQArA0pKQ</recordid><startdate>20120815</startdate><enddate>20120815</enddate><creator>GOUNARES, ALEXANDER GEORGE</creator><creator>LI, YING</creator><creator>DUNN, MELISSA W</creator><creator>SHAKED, AMIT</creator><creator>BARASH, URI</creator><creator>VAN VALKENBURG, ERIC DON</creator><creator>TOUTONGHI, MICHAEL JOSEPH</creator><creator>PICARD, ERIC</creator><creator>ARIE, FRIEDMAN</creator><creator>HA, VU A</creator><creator>NICE, NIR</creator><creator>OPHIR, SEFY</creator><creator>CANNON, DARRELL JAY</creator><creator>DWORK, CYNTHIA</creator><creator>MAH, TERESA</creator><creator>FELDBAUM, BOAZ</creator><scope>EVB</scope></search><sort><creationdate>20120815</creationdate><title>A PRIVACY VAULT FOR MAINTAINING THE PRIVACY OF USER PROFILES</title><author>GOUNARES, ALEXANDER GEORGE ; LI, YING ; DUNN, MELISSA W ; SHAKED, AMIT ; BARASH, URI ; VAN VALKENBURG, ERIC DON ; TOUTONGHI, MICHAEL JOSEPH ; PICARD, ERIC ; ARIE, FRIEDMAN ; HA, VU A ; NICE, NIR ; OPHIR, SEFY ; CANNON, DARRELL JAY ; DWORK, CYNTHIA ; MAH, TERESA ; FELDBAUM, BOAZ</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_EP2486536A23</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng ; fre ; ger</language><creationdate>2012</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>GOUNARES, ALEXANDER GEORGE</creatorcontrib><creatorcontrib>LI, YING</creatorcontrib><creatorcontrib>DUNN, MELISSA W</creatorcontrib><creatorcontrib>SHAKED, AMIT</creatorcontrib><creatorcontrib>BARASH, URI</creatorcontrib><creatorcontrib>VAN VALKENBURG, ERIC DON</creatorcontrib><creatorcontrib>TOUTONGHI, MICHAEL JOSEPH</creatorcontrib><creatorcontrib>PICARD, ERIC</creatorcontrib><creatorcontrib>ARIE, FRIEDMAN</creatorcontrib><creatorcontrib>HA, VU A</creatorcontrib><creatorcontrib>NICE, NIR</creatorcontrib><creatorcontrib>OPHIR, SEFY</creatorcontrib><creatorcontrib>CANNON, DARRELL JAY</creatorcontrib><creatorcontrib>DWORK, CYNTHIA</creatorcontrib><creatorcontrib>MAH, TERESA</creatorcontrib><creatorcontrib>FELDBAUM, BOAZ</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>GOUNARES, ALEXANDER GEORGE</au><au>LI, YING</au><au>DUNN, MELISSA W</au><au>SHAKED, AMIT</au><au>BARASH, URI</au><au>VAN VALKENBURG, ERIC DON</au><au>TOUTONGHI, MICHAEL JOSEPH</au><au>PICARD, ERIC</au><au>ARIE, FRIEDMAN</au><au>HA, VU A</au><au>NICE, NIR</au><au>OPHIR, SEFY</au><au>CANNON, DARRELL JAY</au><au>DWORK, CYNTHIA</au><au>MAH, TERESA</au><au>FELDBAUM, BOAZ</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>A PRIVACY VAULT FOR MAINTAINING THE PRIVACY OF USER PROFILES</title><date>2012-08-15</date><risdate>2012</risdate><abstract>Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.</abstract><oa>free_for_read</oa></addata></record> |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | A PRIVACY VAULT FOR MAINTAINING THE PRIVACY OF USER PROFILES |
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