System and method for inserting advertisements from multiple ad servers via a master component
A system and method for rendering content may include an ad insertion system and/or content provider that, responsive to a request for media content from a terminal, provides to the terminal the media content, a program module, and ad insertion instructions, the ad insertion instructions including a...
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| creator | CHENARD, JESSE RAY PARRA, CHARLES |
| description | A system and method for rendering content may include an ad insertion system and/or content provider that, responsive to a request for media content from a terminal, provides to the terminal the media content, a program module, and ad insertion instructions, the ad insertion instructions including at least one link to a respective ad content providing entity. The terminal may render the media content via a media content player running on the terminal. For each of a plurality of ad insertion points during the rendering of the media content, the terminal may execute the program module to access a link of the at least one link, and, responsive to receipt of response data that is returned in response to the link access, load a content fetching program referenced by the response data, the loaded content fetching program subsequently obtaining ad content for rendering at the terminal. |
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The terminal may render the media content via a media content player running on the terminal. For each of a plurality of ad insertion points during the rendering of the media content, the terminal may execute the program module to access a link of the at least one link, and, responsive to receipt of response data that is returned in response to the link access, load a content fetching program referenced by the response data, the loaded content fetching program subsequently obtaining ad content for rendering at the terminal.</description><language>eng ; fre ; ger</language><subject>CALCULATING ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; ELECTRIC DIGITAL DATA PROCESSING ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2010</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20100804&DB=EPODOC&CC=EP&NR=2138967A3$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,776,881,25542,76289</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20100804&DB=EPODOC&CC=EP&NR=2138967A3$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>CHENARD, JESSE RAY</creatorcontrib><creatorcontrib>PARRA, CHARLES</creatorcontrib><title>System and method for inserting advertisements from multiple ad servers via a master component</title><description>A system and method for rendering content may include an ad insertion system and/or content provider that, responsive to a request for media content from a terminal, provides to the terminal the media content, a program module, and ad insertion instructions, the ad insertion instructions including at least one link to a respective ad content providing entity. The terminal may render the media content via a media content player running on the terminal. For each of a plurality of ad insertion points during the rendering of the media content, the terminal may execute the program module to access a link of the at least one link, and, responsive to receipt of response data that is returned in response to the link access, load a content fetching program referenced by the response data, the loaded content fetching program subsequently obtaining ad content for rendering at the terminal.</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>ELECTRIC DIGITAL DATA PROCESSING</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2010</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNqNjEsKAjEQRGfjQtQ71AVcaMDPUmTEpaBrh2bSo4F0EtJxwNsbwQO4qgf1qqbN_frWwgIKFsLlGS2GmOGCci4uPEB2_JKycCiKIUeBvHxxyXMtUb0qKEZHIAjVt4w-SoqhDubNZCCvvPjlrMGpvR3PS06xY03Uc-DStZf1yuz2m-3BmD-UDwxzPMk</recordid><startdate>20100804</startdate><enddate>20100804</enddate><creator>CHENARD, JESSE RAY</creator><creator>PARRA, CHARLES</creator><scope>EVB</scope></search><sort><creationdate>20100804</creationdate><title>System and method for inserting advertisements from multiple ad servers via a master component</title><author>CHENARD, JESSE RAY ; PARRA, CHARLES</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_EP2138967A33</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng ; fre ; ger</language><creationdate>2010</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>ELECTRIC DIGITAL DATA PROCESSING</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>CHENARD, JESSE RAY</creatorcontrib><creatorcontrib>PARRA, CHARLES</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>CHENARD, JESSE RAY</au><au>PARRA, CHARLES</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>System and method for inserting advertisements from multiple ad servers via a master component</title><date>2010-08-04</date><risdate>2010</risdate><abstract>A system and method for rendering content may include an ad insertion system and/or content provider that, responsive to a request for media content from a terminal, provides to the terminal the media content, a program module, and ad insertion instructions, the ad insertion instructions including at least one link to a respective ad content providing entity. The terminal may render the media content via a media content player running on the terminal. For each of a plurality of ad insertion points during the rendering of the media content, the terminal may execute the program module to access a link of the at least one link, and, responsive to receipt of response data that is returned in response to the link access, load a content fetching program referenced by the response data, the loaded content fetching program subsequently obtaining ad content for rendering at the terminal.</abstract><oa>free_for_read</oa></addata></record> |
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| language | eng ; fre ; ger |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | System and method for inserting advertisements from multiple ad servers via a master component |
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