SYSTEM AND METHOD FOR TARGETING PRINT ADVERTISEMENTS
A method for targeting print advertisements includes: printing first advertising data with a first advertisement by a first print advertiser, the first advertising data identifying the first advertisement, the first advertising data capable of being scanned by a handheld device of a plurality of pot...
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| creator | BELANGER, ROGER ROBERT CLARKE, THOMAS BOWEN |
| description | A method for targeting print advertisements includes: printing first advertising data with a first advertisement by a first print advertiser, the first advertising data identifying the first advertisement, the first advertising data capable of being scanned by a handheld device of a plurality of potential customers; providing the potential customers with a first incentive to scan the first advertising data; receiving the first advertising data scanned by a first plurality of the potential customers at a central server, each received first advertising data being received together with an identification of one of the plurality of handheld customers; and creating a second advertisement by the first print advertiser and delivering the second advertisement to the first plurality of the potential customers as a function of the received first advertising data and identifications. |
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| language | eng ; fre ; ger |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | SYSTEM AND METHOD FOR TARGETING PRINT ADVERTISEMENTS |
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