SIGNALLING OF CELL ID IN DIGITAL MOBILE BROADCAST SERVICE GUIDE FOR LOCALIZED BROADCASTING

Provided are apparatuses and methods for providing a program or service transmission with associated ESG fragment(s) to a receiver within a designated location. Parameter, elements or sub-elements may be included in a service guide or other data fragment indicating the location within which the program, service and corresponding ESG fragment(s) may be broadcast. For example, a Cell ID may be indicated as an element or sub-element in an ESG fragment to indicate the location in which a program or service may be broadcast. Also, Cell IDs may be grouped to indicate a larger region in which to broadcast a program or service and corresponding ESG fragment(s) in a service guide.