Double-window advertisement delayed conversion prediction system

The invention provides a double-window advertisement delay conversion prediction system, which is characterized in that a preset reference delay display time is taken as a boundary to divide into data in a window and data outside the window, then a double-path neural network system is specially set,...

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Hauptverfasser: CAI LENG, ZHU HUOGENG, SHEN XINJIE, LIN YUANPING, HE JUNXUAN, LU GUANYONG
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ZHU HUOGENG
SHEN XINJIE
LIN YUANPING
HE JUNXUAN
LU GUANYONG
description The invention provides a double-window advertisement delay conversion prediction system, which is characterized in that a preset reference delay display time is taken as a boundary to divide into data in a window and data outside the window, then a double-path neural network system is specially set, split training is carried out in a training process, and combined application is carried out in an application process. Therefore, the influence of the two kinds of data on the prediction result is fully considered, a sharing layer is introduced, the defect that common features of different data are lost due to independent training is overcome, and the system conversion prediction accuracy is further improved. 本发明提供一种双窗口广告延迟转化预测系统,以预设基准延迟显示时间为界限划分为窗口内数据和窗口外数据,然后为此特别设立了双路的神经网络系统,并在训练过程中进行拆分训练,在应用过程中组合应用,从而充分考虑两种数据对预测结果的影响,且在其中引入了共享层,弥补了单独训练所带来的不同数据共同特征丢失的缺陷,进一步提高了系统转化预测准确率。
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subjects CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title Double-window advertisement delayed conversion prediction system
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