Virtual object allocation method and device, equipment and storage medium

The invention provides a virtual object allocation method and device, equipment and a storage medium. The method comprises the following steps: acquiring a virtual resource upper limit value, a user sample set and a plurality of virtual object types corresponding to a target scene; and performing user grouping processing on the user sample set to obtain a user distribution matrix. And for each virtual object type, determining a virtual object cancel-after-verification rate corresponding to each user group. Further, on the basis of the user distribution matrix, a virtual object cancel-after-verification rate corresponding to each user group under each virtual object type and a plurality of virtual object types, calculating a virtual object allocation strategy which enables a virtual resource actual value corresponding to the target scene to be maximum within a virtual resource upper limit value; the virtual object allocation strategy is used for representing virtual object types allocated for the users in each