Product recommendation method and device
The invention discloses a product recommendation method and device, relates to the technical field of big data, can also be used in the financial field, and the method comprises the steps: determining a matching result of a target user and a plurality of products according to the user information of...
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| creator | CHEN SONGNING QI JINGWEN ZHOU BOHUI ZENG TINGTING |
| description | The invention discloses a product recommendation method and device, relates to the technical field of big data, can also be used in the financial field, and the method comprises the steps: determining a matching result of a target user and a plurality of products according to the user information of the target user and the product information of the products; judging whether a reference product associated with a similar user needs to be acquired or not, wherein the similarity between the similar user and the target user is greater than a preset similarity threshold; if yes, the matching result is corrected according to a reference product, and a preset number of target products are screened out from the multiple products according to the corrected matching result; and recommending the target product to the target user. According to the invention, personalized recommendation can be carried out according to user demands, autonomy is high, and the method is also suitable for users without product purchase experi |
| format | Patent |
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| language | chi ; eng |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | Product recommendation method and device |
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