Marketing channel conversion effect evaluation method and device, storage medium and server

The invention discloses a marketing channel conversion effect evaluation method and device, a storage medium and a server. The evaluation method comprises the steps of obtaining a channel index original value reflecting a marketing channel conversion effect; converting the channel index value into a channel index standard value based on a pre-configured index score calculation rule; and inputting the channel index standard value and a pre-configured index weight into an evaluation model to obtain a marketing channel evaluation score. According to the method and the device, the technical problems of over subjective judgment, long time consumption and low accuracy of the marketing channel conversion effect caused by manual one-by-one comparison of indexes are solved. 本申请公开了一种营销渠道转化效果的评估方法、装置、存储介质及服务器。该评估方法包括：获取反应营销渠道转化效果的渠道指标原始值；基于预先配置的指标分数计算规则，将所述渠道指标值转换为渠道指标标准值；将所述渠道指标标准值和预先配置的指标权重输入评估模型，得到营销渠道评估分值。本申请解决了由于人为进行指标的逐一对比造成的对于营销渠道转化效果的判断过于主观，耗时长，且准确性低的技术问题。