Advertisement putting data processing method based on cross-border e-commerce service platform

The invention relates to the technical field of financial data processing, in particular to an advertisement putting data processing method based on a cross-border e-commerce service platform, and the method comprises the following steps: obtaining user behavior data; performing data preprocessing on the user behavior data to generate standard user behavior data; performing feature extraction on the standard user behavior data to generate user first feature data and user second feature data; performing user behavior portrait construction on the first feature data of the user to generate a user browsing portrait; performing user equipment parameter portrait construction on the second feature data to generate a user equipment portrait; performing user consumption level judgment on the user browsing portrait and the user equipment portrait so as to generate user consumption behavior data; obtaining advertisement inventory data based on a cross-border e-commerce service platform; according to the invention, data