Service recommendation method and device

The embodiment of the invention provides a service recommendation method and device, and the method comprises the steps: building a user relation network diagram based on the social relation information of at least two to-be-recommended users; inputting the service state parameters of the at least two to-be-recommended users for the to-be-recommended service and the user relationship network diagram into a social analysis model, and determining a first type of users and a second type of users in the at least two to-be-recommended users; recommending the to-be-recommended service to the first type of user, and recommending the to-be-recommended service to the second type of user by using the first type of user; therefore, the accuracy of marketing promotion is improved, and the marketing cost is greatly reduced. 本说明书实施例提供服务推荐方法以及装置，其中所述服务推荐方法，包括：基于至少两个待推荐用户的社交关系信息，构建用户关系网络图；将所述至少两个待推荐用户针对待推荐服务的服务状态参数、以及所述用户关系网络图输入社交分析模型，确定所述至少两个待推荐用户中的第一类型用户以及第二类型用户；向所述第一类型用户推荐所述待推荐服务，并利用所述第一类型用户，将所述待推荐服务推荐至所述第二类型用户；从而提高了营销推广的