Page content determination method, device and equipment and computer readable storage medium

The invention provides a page content determination method and device, equipment and a computer readable storage medium, and the method comprises the steps: determining the bucket information of a target bucket corresponding to each to-be-optimized experiment region when a user accesses a preset page according to a user identity identifier, a page identifier and an experiment region identifier of the to-be-optimized experiment region; then determining a target content optimization scheme corresponding to each target sub-bucket according to a preset corresponding relationship between the sub-buckets and the content optimization schemes, and determining page content in the to-be-optimized experimental area corresponding to the corresponding target sub-bucket according to each target content optimization scheme, so that when different users access the page, the user experience is improved, and the user experience is improved. According to the embodiment of the invention, the to-be-optimized experiment areas can