Negative feedback behavior prediction model training method, message pushing method and device

The invention relates to a negative feedback behavior prediction model training method, a message pushing method and equipment. The method comprises the following steps: monitoring feedback information corresponding to a pushed message; determining a target candidate push message record closest to the current time from the candidate push message records corresponding to the target sample terminal, wherein the target sample terminal is a sample terminal which does not monitor corresponding feedback information in a preset number of continuous push messages; determining a positive sample message record for generating a positive sample from the target candidate push message records; determining a negative sample message record for generating a negative sample from the remaining candidate recommendation message records; training a preset machine learning model according to the positive sample and the negative sample to obtain a negative feedback behavior prediction model, wherein the negative feedback behavior re