Push information processing method and device, electronic equipment and readable medium

The invention provides a push information processing method and device, electronic equipment and a readable medium; the method comprises the steps: receiving a push information obtaining request sent by a marketing platform; determining attribute information of the marketing platform and article information of a virtual commodity according to the request; determining configuration item information of the virtual commodity according to the attribute information and the article information; determining push information of the virtual commodity according to the configuration item information; and feeding back the push information to an article pool of the marketing platform. Through the embodiment of the invention, the acquisition efficiency of the push information is improved, the efficiency of configuring the push information is improved, and the maintenance cost of the platform on the push information is reduced. 本公开提供一种推送信息的处理方法、装置、电子设备和可读介质，其中，推送信息的处理方法包括：接收营销平台发送的获取推送信息的请求；根据所述请求确定所述营销平台的属性信息和虚拟商品的物品信息；根据所