One-object-one-code-based user consumption behavior automatic clustering method and application system
The invention discloses a one-object-one-code-based user consumption behavior automatic clustering method and an application system, and relates to the field of data mining, and the method comprises the following steps: obtaining user code scanning data, and carrying out the preprocessing of the dat...
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| creator | SUN SHUNBO LYU MING ZHAO HUI LAN XIUPING REN WEILUN JIN YAN SU JIE ZHAO CHEN |
| description | The invention discloses a one-object-one-code-based user consumption behavior automatic clustering method and an application system, and relates to the field of data mining, and the method comprises the following steps: obtaining user code scanning data, and carrying out the preprocessing of the data, and generating first data; labeling the first data by using a labeling algorithm, performing automatic group division by using a clustering algorithm in combination with consumer historical data, and summarizing other behavior records of the user to generate second data; storing the second data, and portraying the user according to the second data; and according to the user portrait, actively touching the user and/or passively touching the user, and determining a marketing scheme when the user scans the code next time. The system further comprises a data acquisition module, a data processing module, a label and clustering module, a data storage module, a user portrait display module and a precision marketing mod |
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The system further comprises a data acquisition module, a data processing module, a label and clustering module, a data storage module, a user portrait display module and a precision marketing mod</abstract><oa>free_for_read</oa></addata></record> |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES HANDLING RECORD CARRIERS PHYSICS PRESENTATION OF DATA RECOGNITION OF DATA RECORD CARRIERS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | One-object-one-code-based user consumption behavior automatic clustering method and application system |
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