Potential lost user identification method and device, storage medium and electronic equipment

The embodiment of the invention discloses a potential lost user identification method and device, a storage medium and electronic equipment. The method comprises the steps: obtaining a first application log of a target non-lost user in a first application, and determining a prediction input feature based on the first application log; and inputting the prediction input feature into a loss prediction model, outputting a loss prediction value, and determining whether the target non-loss user is a potential loss user based on the loss prediction value. By adopting the embodiment of the invention, potential lost users can be accurately predicted. 本申请实施例公开了一种潜在流失用户识别方法、装置、存储介质及电子设备，其中，方法包括：获取第一应用中目标非流失用户的第一应用日志，基于所述第一应用日志确定预测输入特征；将所述预测输入特征输入至流失预测模型中，输出流失预测值，并基于所述流失预测值确定所述目标非流失用户是否为潜在流失用户。采用本申请实施例，可以准确预测潜在流失用户。