METHOD FOR MEASURING HAIR MOVEMENT CHARACTERISTICS

The present invention provides a method of measuring changes in hair movement characteristics, predictive of consumer response, and the method comprises the steps of: i) providing an apparatus for measuring movement characteristics of hair; ii) measuring the movement characteristics of hair using the apparatus; iii) applying a treatment or assault to the hair; iv) measuring the movement characteristics of the hair resulting from step iii); v) comparing the movement characteristics arising from step iv) with that of step ii); and vi) assessing the changes in movement occurring as a result of the application of the treatment or assault. 一种用于测量毛发运动特性的变化以预测消费者反应的方法，该方法包括以下步骤：i)提供用于测量毛发的运动特性的装置；ii)使用该装置测量毛发的运动特性；iii)对所述毛发应用处理或攻击；iv)测量步骤iii)得到的毛发的运动特性；v)比较步骤iv)产生的运动特性和步骤ii)产生的运动特性；和vi)评估由于应用处理或攻击而发生的运动变化。