Personalized recommendation method and device and computer equipment

The invention provides a personalized recommendation method and device and computer equipment, and the method comprises the steps: obtaining a page request sent by a client, wherein the page request comprises request information and user attribute information; determining a display area according to the request information; searching a plurality of pieces of recommendation information corresponding to the display area; determining recommendation information meeting requirements according to the user attribute information; if the quantity of the recommendation information meeting the requirements is greater than the quantity of the information which can be displayed in the display area, determining the recommendation information needing to be displayed in the display area according to the priority of each piece of recommendation information meeting the requirements; and sending recommendation information needing to be displayed in the display area to the client. According to the personalized recommendation met