Promotion method and promotion platform based on purchase order

The invention discloses a promotion method based on a purchase order, which is applied to the technical field of network promotion, and comprises the following steps: detecting purchase order information, and judging whether the purchase order information is valid or not; if yes, obtaining an upstream supplier list responding to the purchase order, and extracting contact information in the upstream supplier list; and pushing promotion information to the upstream supplier based on the at least one contact way. The invention also discloses a promotion platform based on the purchase order. According to the invention, selective commercial promotion can be carried out on the upstream supplier of the current merchant, and the promotion coverage of the merchant is expanded. 本发明公开了一种基于求购单的推广方法，应用于网络推广技术领域，该方法包括：检测求购单信息，并判断其是否有效；若有效，则获取响应求购单的上游供应商名单，并提取上游供应商名单中的联系方式；基于至少一种联系方式向上游供应商推送推广信息。本发明同时公开一种基于求购单的推广平台。本发明能够实现针对当前商家上游供应商进行有甄选性的商业推广，扩大商户的推广覆盖面。