LEVERAGING PERFORMANCE DATA TO AUTOMATICALLY SELECT CONTENT ITEMS

Techniques for leveraging performance data to dynamically selecting content item-format pairs are provided. In response to receiving a request, a content campaign is selected and feature values associated with the request are identified. Based on the feature values, performance values are identified...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: SHARON YU, YINGFENG OH
Format: Patent
Sprache:chi ; eng
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