Message broadcast management method, device and gateway server

A message broadcast management method, device and gateway server are provided. The method comprises the following steps: a user terminal sends a broadcast message to a gateway server which is in direct communication with the user terminal; The gateway server receives the broadcast message and searches the target server information matched with the user terminal sending the broadcast message from the pre-stored broadcast server information of each user terminal communicating directly with the gateway server. The gateway server broadcasts the broadcast message to other user terminals in direct communication with the gateway server, At that same time, the broadcast message is transmit to the target gateway server through the VPN data channel between the target gateway server corresponding tothe target server information, and the target gateway server broadcasts the broadcast message to each user terminal directly communicating with the target gateway server. The message broadcast management method can broadcast