Advertisement to be published, method and device for customizing advertisement gift and marketing system

The invention discloses a marketing system. The marketing system comprises an advertisement gift demand end, a sharing platform, an advertisement gift supply end, wherein the advertisement gift demandend is used for receiving the characteristic information of the advertisement to be published and providing the characteristic information of the advertisement to be published to the sharing platform; the advertisement gift supply end is used for receiving the attribute information of selectable advertisement gifts and providing the attribute information of the selectable advertisement gifts to the sharing platform; and the sharing platform is used for matching the attribute information of the selectable advertisement gifts and the characteristic information of the advertisements to be published to form a matching result. By the adoption of the system, the problem that internet marketing in the prior art is relatively high in cost, low in conversion rate and long in period is solved. 本发明公开了种营销系统，所述系统包括：广告礼品需求端、共享