Big data-based user portrait platform establishment method

The invention discloses a big data-based user portrait platform establishment method. In combination with daily data of enterprise users, network capture data, developer data, third-party data and the like, the users are understood through data analysis; according to difference of goals, behaviors and view points of the users, the users are classified into different types; a typical feature is extracted from each type; and the typical features are endowed with descriptions such as names, photos, a few population statistics elements, scenes and the like, so that a portrait prototype is formed. 本发明公开种基于大数据的用户画像平台建立方法，结合企业用户日常数据，网络抓取数据，开发商数据，第三方数据等，通过数据分析去了解用户，根据他们的目标、行为和观点的差异，将他们区分为不同的类型，然后每种类型中抽取出典型特征，赋予名字、照片、些人口统计学要素、场景等描述，就形成了个画像原型。