Method for matching map rail

The invention discloses a method for matching a map rail. The method comprises the steps of obtaining an address key word in address information input by a user; determining the location area where the address key word is located; obtaining behavior data of the user in the location area; obtaining the essential attribute of the user by conducting user behavior biased matching calculation on the behavior data. According to the method for matching the map rail, the location area is determined by that the user inputs the address information, thus the behavior data in the area can be obtained, compared with LBS location which is commonly used in the prior art, the method for matching the map rail is not only suitable for the obtaining of the current data information of the user but also suitable for the obtaining of the historical behavior data of the user; secondly, by conducting the biased matching calculation on the behavior data of the user, the essential attribute of the user is obtained. Compared with the p