Techniques for natural user interface input based on context

The invention provides techniques for natural user interface input based on context. Examples are disclosed for interpreting a natural user interface (UI) input event. In some examples, sensor information may be received during a command for an application. The command input may be interpreted as a natural UI input event. For some examples, context information related to the command input may cause a context to be associated with the natural UI input event. The context may then cause a change to how media content may be retrieved for the application. Other examples are described and claimed.