Automatic customization and rendering of ads based on detected features in a web page

Media and system are provided for customizing ads for delivery based on features in a web page. Text in a web page is evaluated to determine the sentiment of the web page. The sentiment can be based on the overall web page or on individual blocks of text within the web page. Based on the sentiment,...

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Bibliographische Detailangaben

Hauptverfasser:	DOMINOWSKA EWA, SURENDRAN ARUNGUNRAM C, ZHANG YI
Format:	Patent
Sprache:	chi ; eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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