Automatic customization and rendering of ads based on detected features in a web page

Automatic customization and rendering of ads based on detected features in a web page

Media and system are provided for customizing ads for delivery based on features in a web page. Text in a web page is evaluated to determine the sentiment of the web page. The sentiment can be based on the overall web page or on individual blocks of text within the web page. Based on the sentiment,...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: DOMINOWSKA EWA, SURENDRAN ARUNGUNRAM C, ZHANG YI
Format: Patent
Sprache:chi ; eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page
container_issue
container_start_page
container_title
container_volume
creator DOMINOWSKA EWA
SURENDRAN ARUNGUNRAM C
ZHANG YI
description Media and system are provided for customizing ads for delivery based on features in a web page. Text in a web page is evaluated to determine the sentiment of the web page. The sentiment can be based on the overall web page or on individual blocks of text within the web page. Based on the sentiment, an ad is created from the text in the web page. The resulting ad is rendered in the web page and shown to a user.
format Patent
fullrecord <record><control><sourceid>epo_EVB</sourceid><recordid>TN_cdi_epo_espacenet_CN101981588A</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>CN101981588A</sourcerecordid><originalsourceid>FETCH-epo_espacenet_CN101981588A3</originalsourceid><addsrcrecordid>eNqNizEKAjEURLexEPUO3wMIBhFiuSyKlZXWy99ksgQ0CfkJgqc3hQewmje8mWX36GuJLy7ekKnS0H9aiYE4WMoIFtmHmaIjtkITCyw1a1FgSmMHLjVDyLcLvTFR4hnrbuH4Kdj8ctVtL-f7cN0hxRGS2CCgjMNN7dVJq6PW_eGfzRe8Eji8</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>patent</recordtype></control><display><type>patent</type><title>Automatic customization and rendering of ads based on detected features in a web page</title><source>esp@cenet</source><creator>DOMINOWSKA EWA ; SURENDRAN ARUNGUNRAM C ; ZHANG YI</creator><creatorcontrib>DOMINOWSKA EWA ; SURENDRAN ARUNGUNRAM C ; ZHANG YI</creatorcontrib><description>Media and system are provided for customizing ads for delivery based on features in a web page. Text in a web page is evaluated to determine the sentiment of the web page. The sentiment can be based on the overall web page or on individual blocks of text within the web page. Based on the sentiment, an ad is created from the text in the web page. The resulting ad is rendered in the web page and shown to a user.</description><language>chi ; eng</language><subject>CALCULATING ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2011</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&amp;date=20110223&amp;DB=EPODOC&amp;CC=CN&amp;NR=101981588A$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,776,881,25542,76289</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&amp;date=20110223&amp;DB=EPODOC&amp;CC=CN&amp;NR=101981588A$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>DOMINOWSKA EWA</creatorcontrib><creatorcontrib>SURENDRAN ARUNGUNRAM C</creatorcontrib><creatorcontrib>ZHANG YI</creatorcontrib><title>Automatic customization and rendering of ads based on detected features in a web page</title><description>Media and system are provided for customizing ads for delivery based on features in a web page. Text in a web page is evaluated to determine the sentiment of the web page. The sentiment can be based on the overall web page or on individual blocks of text within the web page. Based on the sentiment, an ad is created from the text in the web page. The resulting ad is rendered in the web page and shown to a user.</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2011</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNqNizEKAjEURLexEPUO3wMIBhFiuSyKlZXWy99ksgQ0CfkJgqc3hQewmje8mWX36GuJLy7ekKnS0H9aiYE4WMoIFtmHmaIjtkITCyw1a1FgSmMHLjVDyLcLvTFR4hnrbuH4Kdj8ctVtL-f7cN0hxRGS2CCgjMNN7dVJq6PW_eGfzRe8Eji8</recordid><startdate>20110223</startdate><enddate>20110223</enddate><creator>DOMINOWSKA EWA</creator><creator>SURENDRAN ARUNGUNRAM C</creator><creator>ZHANG YI</creator><scope>EVB</scope></search><sort><creationdate>20110223</creationdate><title>Automatic customization and rendering of ads based on detected features in a web page</title><author>DOMINOWSKA EWA ; SURENDRAN ARUNGUNRAM C ; ZHANG YI</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_CN101981588A3</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>chi ; eng</language><creationdate>2011</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>DOMINOWSKA EWA</creatorcontrib><creatorcontrib>SURENDRAN ARUNGUNRAM C</creatorcontrib><creatorcontrib>ZHANG YI</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>DOMINOWSKA EWA</au><au>SURENDRAN ARUNGUNRAM C</au><au>ZHANG YI</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>Automatic customization and rendering of ads based on detected features in a web page</title><date>2011-02-23</date><risdate>2011</risdate><abstract>Media and system are provided for customizing ads for delivery based on features in a web page. Text in a web page is evaluated to determine the sentiment of the web page. The sentiment can be based on the overall web page or on individual blocks of text within the web page. Based on the sentiment, an ad is created from the text in the web page. The resulting ad is rendered in the web page and shown to a user.</abstract><oa>free_for_read</oa></addata></record>
fulltext fulltext_linktorsrc
identifier
ispartof
issn
language chi ; eng
recordid cdi_epo_espacenet_CN101981588A
source esp@cenet
subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title Automatic customization and rendering of ads based on detected features in a web page
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-09T18%3A11%3A18IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-epo_EVB&rft_val_fmt=info:ofi/fmt:kev:mtx:patent&rft.genre=patent&rft.au=DOMINOWSKA%20EWA&rft.date=2011-02-23&rft_id=info:doi/&rft_dat=%3Cepo_EVB%3ECN101981588A%3C/epo_EVB%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true