SELECTING ALTERNATIVE CONTENT BASED ON CONTENT PRESENTED TO A USER OF AN ONLINE SYSTEM

An online system allows an advertiser to specify an advertisement ("ad") request including information describing multiple products, where one of the products was previously presented to a user of the online system to be presented with the ad request. The additional products included in th...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: AWAN, ASAD K, WATSON, JESSICA MARIE, SIMO, FIDJI NAHEMA
Format: Patent
Sprache:eng ; fre
Schlagworte:
Online-Zugang:Volltext bestellen
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