GENERATING AND PRESENTING ADVERTISEMENTS BASED ON CONTEXT DATA FOR PROGRAMMABLE SEARCH ENGINES

Context, or user intent, is used for improving targeting of advertisements and for generating competition among advertisers for valuable ad space. Advertisers can bid for placement on search results pages based on combinations of keywords and context categories, or keywords and contexts. Such bids a...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	GUHA, RAMANATHAN V
Format:	Patent
Sprache:	eng ; fre
Schlagworte:	CALCULATING COMPUTING COUNTING ELECTRIC DIGITAL DATA PROCESSING PHYSICS
Online-Zugang:	Volltext bestellen
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