CONTENT CREATION, DEPLOYMENT COLLABORATION, AND CHANNEL DEPENDENT CONTENT SELECTION

Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth. Wolfe-SBMC Docket No.: P5240-US-ORG6 Inventors: Marth et al. Title: Content Creation, Deployment Collaboration, and Channel Dependent Content Selection Content Creation Deployment Content Deployment Service 102 Data 122 Service 104 Content Creation Deployment Manager Module Manager Module Content Network Browser OOO All Creative Fields Featured Worldwide ient Device 106 Comm unication %91Kl