Dilutable gel cleaning concentrates

A dilutable cleaner gel concentrate, dilutable cleaner gel concentrate in combination with a dispensing package, and method of using the cleaner gel concentrate are described. The gel concentrate includes a surfactant system which provides the concentrate having a gel point that allows the gel concentrate to convert from a highly viscous "stiff" gel at room temperature to a thin low viscosity liquid, that when combined with warm or hot water, the thin liquid readily mixes to provide an aqueous solution in which the liquid concentrate and water are uniformly dispersed. The viscosity of the gel at room temperature is about 50 to about 5000 Pa-s. The gel concentrate can be packaged in a squeezable dispenser. The gel concentrate is sufficiently shear thinning to allow it to flow from the dispenser upon mild manual pressure. The primary surfactant (s) of the surfactant system is (are) highly ethoxylated alcohol ethers and highly polyethoxylated alcohols.