Determinants of successful revenue management

Purpose The aim of this paper is to define which characteristics of a hotel and staff organization determine successful revenue management (RM) implementation in urban hotels. Design/methodology/approach Multiple linear regression analysis was used to determine whether the characteristics of the hot...

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Veröffentlicht in:	Tourism review (Association internationale d'experts scientifiques du tourisme) 2019-06, Vol.74 (3), p.666-678
Hauptverfasser:	Abad, Pilar, De la Fuente-Cabrero, Concepción, González-Serrano, Lydia, Talón-Ballestero, Pilar
Format:	Artikel
Sprache:	eng
Schlagworte:	Competitive advantage Hotels & motels Hypotheses Revenue management Software Standard deviation Success
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