Antecedents and consequences of sponsor-stadium fit
Purpose Integrating several streams of theoretical reasoning such as social identity theory, congruity theory and the customer gratitude approach, the purpose of this paper is to develop a model of the antecedents and consequences of sponsor-stadium fit and examine the hypothesised relationships. De...
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| Veröffentlicht in: | Sport, business and management business and management, 2016-09, Vol.6 (4), p.407-423 |
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| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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