Leveraging strategies of recurring non-mega sporting events for host community development: a multiple-case study approach
PurposeThis study extends the event leverage model and applies the community development theory to explore how event managers can leverage recurring, non-mega sporting events for sustainable socio-economic development.Design/methodology/approachThe authors conduct a survey comprising 6 semi-structur...
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Veröffentlicht in: | Sport, business and management business and management, 2023-01, Vol.13 (1), p.19-36 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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