Young children’s influence on family consumer behavior
Purpose This study aimed to understand young children’s influence on family consumer behavior by examining children's and parents’ points of view in the Brazilian context. Design/methodology/approach Through an exploratory approach, the study used focus group discussions and in-depth interviews...
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| Veröffentlicht in: | Qualitative market research 2017-01, Vol.20 (4), p.452-468 |
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| container_title | Qualitative market research |
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| creator | Bertol, Kátia Eloisa Broilo, Patricia Liebesny Espartel, Lélis Balestrin Basso, Kenny |
| description | Purpose
This study aimed to understand young children’s influence on family consumer behavior by examining children's and parents’ points of view in the Brazilian context.
Design/methodology/approach
Through an exploratory approach, the study used focus group discussions and in-depth interviews. Specifically, to elicit children’s perceptions, two focus groups were conducted, and to capture the perspective of the parents, 8 families, via 12 participants, were interviewed.
Findings
Children’s use of information provided by the media in their attempts to influence family decisions is perceived positively by parents because such behavior helps parents to fulfill their parental duties.
Research implications
This study examines how young children perceive their influential role in family consumer decisions and how parents perceive this influence, given the existence of child adultization and adult infantilization.
Originality/value
The findings extend the discussions regarding the adultization of children and the infantilization of adults, revealing positive aspects of such a trend in association with consumer behavior. |
| doi_str_mv | 10.1108/QMR-07-2016-0057 |
| format | Article |
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This study aimed to understand young children’s influence on family consumer behavior by examining children's and parents’ points of view in the Brazilian context.
Design/methodology/approach
Through an exploratory approach, the study used focus group discussions and in-depth interviews. Specifically, to elicit children’s perceptions, two focus groups were conducted, and to capture the perspective of the parents, 8 families, via 12 participants, were interviewed.
Findings
Children’s use of information provided by the media in their attempts to influence family decisions is perceived positively by parents because such behavior helps parents to fulfill their parental duties.
Research implications
This study examines how young children perceive their influential role in family consumer decisions and how parents perceive this influence, given the existence of child adultization and adult infantilization.
Originality/value
The findings extend the discussions regarding the adultization of children and the infantilization of adults, revealing positive aspects of such a trend in association with consumer behavior.</description><identifier>ISSN: 1352-2752</identifier><identifier>EISSN: 1758-7646</identifier><identifier>DOI: 10.1108/QMR-07-2016-0057</identifier><language>eng</language><publisher>Bradford: Emerald Publishing Limited</publisher><subject>Access to information ; Adults ; Age ; Attitudes ; Children & youth ; Consumer behavior ; Consumers ; Decision making ; Families & family life ; Parents & parenting ; Socialization</subject><ispartof>Qualitative market research, 2017-01, Vol.20 (4), p.452-468</ispartof><rights>Emerald Publishing Limited</rights><rights>Emerald Publishing Limited 2017</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c343t-6583a82c724e4576858d85f1b3ecf2e97f5b3e3df12944aae14744553e9729d63</citedby><cites>FETCH-LOGICAL-c343t-6583a82c724e4576858d85f1b3ecf2e97f5b3e3df12944aae14744553e9729d63</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/QMR-07-2016-0057/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,776,780,961,11615,21675,27903,27904,52668,53223</link.rule.ids></links><search><creatorcontrib>Bertol, Kátia Eloisa</creatorcontrib><creatorcontrib>Broilo, Patricia Liebesny</creatorcontrib><creatorcontrib>Espartel, Lélis Balestrin</creatorcontrib><creatorcontrib>Basso, Kenny</creatorcontrib><title>Young children’s influence on family consumer behavior</title><title>Qualitative market research</title><description>Purpose
This study aimed to understand young children’s influence on family consumer behavior by examining children's and parents’ points of view in the Brazilian context.
Design/methodology/approach
Through an exploratory approach, the study used focus group discussions and in-depth interviews. Specifically, to elicit children’s perceptions, two focus groups were conducted, and to capture the perspective of the parents, 8 families, via 12 participants, were interviewed.
Findings
Children’s use of information provided by the media in their attempts to influence family decisions is perceived positively by parents because such behavior helps parents to fulfill their parental duties.
Research implications
This study examines how young children perceive their influential role in family consumer decisions and how parents perceive this influence, given the existence of child adultization and adult infantilization.
Originality/value
The findings extend the discussions regarding the adultization of children and the infantilization of adults, revealing positive aspects of such a trend in association with consumer behavior.</description><subject>Access to information</subject><subject>Adults</subject><subject>Age</subject><subject>Attitudes</subject><subject>Children & youth</subject><subject>Consumer behavior</subject><subject>Consumers</subject><subject>Decision making</subject><subject>Families & family life</subject><subject>Parents & parenting</subject><subject>Socialization</subject><issn>1352-2752</issn><issn>1758-7646</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2017</creationdate><recordtype>article</recordtype><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><recordid>eNptkM1KAzEUhYMoWKt7lwOuY2_-M0sp_kFFFF24CmkmsVOmmZo4Qne-hq_nk5hSN4Kre-Cecy_nQ-iUwDkhoCcPd48YFKZAJAYQag-NiBIaK8nlftFMUEyVoIfoKOclABAh5Ajpl36Ir5VbtF2TfPz-_MpVG0M3-Oh81ccq2FXbbSrXxzysfKrmfmE_2j4do4Ngu-xPfucYPV9dPk1v8Oz--nZ6McOOcfaOpdDMauoU5Z4LJbXQjRaBzJl3gfpaBVEkawKhNefWesIV50KwsqJ1I9kYne3urlP_Nvj8bpb9kGJ5aUgtGQEOUhQX7Fwu9TknH8w6tSubNoaA2fIxhY8BZbZ8zJZPiUx2EV9q2a75L_GHKPsB1XlmCA</recordid><startdate>20170101</startdate><enddate>20170101</enddate><creator>Bertol, Kátia Eloisa</creator><creator>Broilo, Patricia Liebesny</creator><creator>Espartel, Lélis Balestrin</creator><creator>Basso, Kenny</creator><general>Emerald Publishing Limited</general><general>Emerald Group Publishing Limited</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>7WY</scope><scope>7WZ</scope><scope>7X5</scope><scope>7XB</scope><scope>8AO</scope><scope>8FI</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GNUQQ</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M2M</scope><scope>PQBIZ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PSYQQ</scope><scope>Q9U</scope></search><sort><creationdate>20170101</creationdate><title>Young children’s influence on family consumer behavior</title><author>Bertol, Kátia Eloisa ; Broilo, Patricia Liebesny ; Espartel, Lélis Balestrin ; Basso, Kenny</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c343t-6583a82c724e4576858d85f1b3ecf2e97f5b3e3df12944aae14744553e9729d63</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2017</creationdate><topic>Access to information</topic><topic>Adults</topic><topic>Age</topic><topic>Attitudes</topic><topic>Children & youth</topic><topic>Consumer behavior</topic><topic>Consumers</topic><topic>Decision making</topic><topic>Families & family life</topic><topic>Parents & parenting</topic><topic>Socialization</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Bertol, Kátia Eloisa</creatorcontrib><creatorcontrib>Broilo, Patricia Liebesny</creatorcontrib><creatorcontrib>Espartel, Lélis Balestrin</creatorcontrib><creatorcontrib>Basso, Kenny</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Entrepreneurship Database</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ProQuest Pharma Collection</collection><collection>Hospital Premium Collection</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Central Student</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>ProQuest Psychology</collection><collection>ProQuest One Business</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><jtitle>Qualitative market research</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Bertol, Kátia Eloisa</au><au>Broilo, Patricia Liebesny</au><au>Espartel, Lélis Balestrin</au><au>Basso, Kenny</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Young children’s influence on family consumer behavior</atitle><jtitle>Qualitative market research</jtitle><date>2017-01-01</date><risdate>2017</risdate><volume>20</volume><issue>4</issue><spage>452</spage><epage>468</epage><pages>452-468</pages><issn>1352-2752</issn><eissn>1758-7646</eissn><abstract>Purpose
This study aimed to understand young children’s influence on family consumer behavior by examining children's and parents’ points of view in the Brazilian context.
Design/methodology/approach
Through an exploratory approach, the study used focus group discussions and in-depth interviews. Specifically, to elicit children’s perceptions, two focus groups were conducted, and to capture the perspective of the parents, 8 families, via 12 participants, were interviewed.
Findings
Children’s use of information provided by the media in their attempts to influence family decisions is perceived positively by parents because such behavior helps parents to fulfill their parental duties.
Research implications
This study examines how young children perceive their influential role in family consumer decisions and how parents perceive this influence, given the existence of child adultization and adult infantilization.
Originality/value
The findings extend the discussions regarding the adultization of children and the infantilization of adults, revealing positive aspects of such a trend in association with consumer behavior.</abstract><cop>Bradford</cop><pub>Emerald Publishing Limited</pub><doi>10.1108/QMR-07-2016-0057</doi><tpages>17</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1352-2752 |
| ispartof | Qualitative market research, 2017-01, Vol.20 (4), p.452-468 |
| issn | 1352-2752 1758-7646 |
| language | eng |
| recordid | cdi_emerald_primary_10_1108_QMR-07-2016-0057 |
| source | Emerald A-Z Current Journals; Standard: Emerald eJournal Premier Collection |
| subjects | Access to information Adults Age Attitudes Children & youth Consumer behavior Consumers Decision making Families & family life Parents & parenting Socialization |
| title | Young children’s influence on family consumer behavior |
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