Unlocking value through an extended social media analytics framework

Purpose To unlock social media’s value, this study aims to integrate insights from several theoretical perspectives and the relevant literature, developing an extended social media analytics framework. It identifies the stages underlying the social media analytics process and tests the framework in...

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Bibliographische Detailangaben

Veröffentlicht in:	Qualitative market research 2019-04, Vol.22 (2), p.161-179
Hauptverfasser:	Wu, Gavin Jiayun, Xu, Zhenning “Jimmy”, Tajdini, Saeed, Zhang, Jie, Song, Lei
Format:	Artikel
Sprache:	eng
Schlagworte:	Evolution Marketing Product development Sentiment analysis Social networks Systematic review User generated content
Online-Zugang:	Volltext
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