Demographics, attitudes, and technology readiness

Purpose The purpose of this paper is to test the cross-cultural validity of the Technology Readiness Index (TRI) (Parasuraman, 2000) and explore how demographics and attitudinal variables may help to explain adoption and use of technology-based products and services. Design/methodology/approach The...

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Veröffentlicht in:	Marketing intelligence & planning 2017-02, Vol.35 (1), p.18-39
Hauptverfasser:	Rojas-Méndez, José I., Parasuraman, A., Papadopoulos, Nicolas
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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