International expansion: mediation of dynamic capabilities

PurposeTaking into account the resource-based view and the dynamic capabilities theory, the main aim of this research is to analyse how the intensification of the internationalisation process entails a solution for the problems generated by an economic crisis in the national market. To do so, we est...

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Veröffentlicht in:	Marketing intelligence & planning 2020-08, Vol.38 (5), p.637-652
Hauptverfasser:	Ledesma-Chaves, Pablo, Arenas-Gaitán, Jorge, Garcia-Cruz, Rosario
Format:	Artikel
Sprache:	eng
Schlagworte:	Alliances Competition Competitive advantage Economic crisis Globalization Growth models Industrialized nations International markets Literature reviews Marketing Mediators
Online-Zugang:	Volltext
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