Green marketing and perceived SME profitability: the meditating effect of green purchase behaviour

PurposeThe concept of green marketing has emerged as a panacea for reducing the negative impact of business activities on the environment. Many studies have investigated the impact of green marketing on green purchase behavior, sustainable competitive advantage, etc., without much being explored abo...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Management of environmental quality 2022-02, Vol.33 (2), p.281-299
1. Verfasser:	Martins, Albert
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Business competition Consumers Economics Emerging markets Environmental impact Environmental perception Environmental quality Green marketing Green procurement Green products Hypotheses Influence Labeling Literature reviews Marketing Natural resources Profitability Profits Purchase intention Purchasing Quantitative research Small business Social sciences
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!