Identity reflexivity: a framework of heuristics for strategy change in hybrid organizations
PurposeThe aim of this research is to investigate the relationship between (dual) organizational identity and individual heuristics – simple rules and biases – in the process of strategy change. This paper offers a theory on identity reflexivity as a cognitive mechanism of strategy change in the con...
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Veröffentlicht in: | Management decision 2021-08, Vol.59 (7), p.1684-1705 |
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Format: | Artikel |
Sprache: | eng |
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