Identity reflexivity: a framework of heuristics for strategy change in hybrid organizations

PurposeThe aim of this research is to investigate the relationship between (dual) organizational identity and individual heuristics – simple rules and biases – in the process of strategy change. This paper offers a theory on identity reflexivity as a cognitive mechanism of strategy change in the con...

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Veröffentlicht in:Management decision 2021-08, Vol.59 (7), p.1684-1705
Hauptverfasser: Greco, Angela, Long, Thomas, de Jong, Gjalt
Format: Artikel
Sprache:eng
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