Do literature festivals promote reading and public libraries? A survey

Purpose The purpose of this paper is to study the relationship between public libraries, literature festivals (litfests) and reading habits in Chennai and Bangalore to understand publishing, reading and the role of public libraries to improve reading and learning among public. Design/methodology/approach A field visit to select book fairs and litfests in Chennai and Bangalore was undertaken in 2015 and 2016 to collect data. A predesigned questionnaire was used for data collection at the festivals to establish the correlation among the libraries, bookshops, book fairs and litfests. A sample of n = 445 responses were received. Findings The findings suggest that 47 per cent of the respondents do not have any kind of library membership, and most (n = 154) of the respondents say they own an electronic device for reading. In total, 25 per cent say reading books is one of the top leisure activities, and distance (31.7 per cent) hinders people from visiting libraries for reading. Eighty per cent agree that visiting litfests influences and improves reading habits. Further, 48.4 per cent read books several times a week, and 46.7 per cent read 5-20 books in any given year. In total, 84 per cent agree that there is a significant link between a family’s reading habits and a child’s future attitude toward reading. Also, 74 per cent agree that people who buy books from bookshops also borrow books from libraries and vice versa and endorse the fact that there is a strong relationship between book buyers and library visitors. Social implications Litfests are booming to promote literature in India. There is a lot to be done to promote public libraries as a public good for people in India as a third space for reading, inclusion and diversity. Innovations in social media and networks, information and communication technologies and internet give an opportunity to the library sector to tap the litfest phenomenon to celebrate reading to reach a large section of the society. Originality/value This is a unique exploration to connect the stakeholders – policy makers, publishers and libraries – associated with reading, as studies of this nature are rarely reported in India, when print and digital publishing is flourishing.