The push-pull-mooring model of consumer service switching: a meta-analytical review to guide future research

PurposeFor nearly 2 decades, the push-pull-mooring (PPM) model has been used frequently by scholars to explain consumers’ service switching intention and behavior. However, heterogeneity and incomparability between PPM model studies are prevalent issues: The chosen predictor variables, their categor...

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Veröffentlicht in:	Journal of service theory and practice 2025-01, Vol.35 (7), p.1-29
1. Verfasser:	Marx, Tobias
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumers Data collection Meta-analysis Migration
Online-Zugang:	Volltext
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