The influence of service provider's role overload on value co-creation behavior in the sharing economy: a mediated moderation model

PurposeThis study investigates how role overload in the sharing economy leads to emotional exhaustion, which restricts value co-creation activity, and also investigates the moderating effect of perceived platform support.Design/methodology/approachTwo experimental investigations and field research q...

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Veröffentlicht in:	Journal of research in interactive marketing 2024-08, Vol.18 (4), p.570-587
Hauptverfasser:	Han, Linhao, Wang, Tao, Jia, Yu, Ye, Yinger, Liu, Tianyuan, Lv, Jiayu
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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