Creating innovation that drives authenticity

Purpose The purpose of this paper is to explore the relationship between innovation and authenticity by developing a conceptual framework that illuminates the key constructs. Design/methodology/approach The paper adopts a common perspective – the customer – for both innovation and authenticity. A co...

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Bibliographische Detailangaben

Veröffentlicht in:	International journal of service industry management 2019-08, Vol.30 (3), p.369-391
Hauptverfasser:	Keiningham, Timothy Lee, He, Zeya, Hillebrand, Bas, Jang, Jichul, Suess, Courtney, Wu, Laurie
Format:	Artikel
Sprache:	eng
Schlagworte:	Authenticity Brand loyalty Competition Competitive advantage Consumers Customer services Innovations Management Perceptions Postmodernism Researchers Service industries Success Tourism Travel
Online-Zugang:	Volltext
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