Service experiences beyond the direct use: indirect customer use experiences of smartphone apps

Purpose – The purpose of this paper is to examine customers’ use experiences in a smartphone application (app) context. Apps have emerged as popular tools among marketing practitioners. In service research, however, smartphone apps, and their customers’ use experiences, have received limited attenti...

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Veröffentlicht in:	International journal of service industry management 2015-04, Vol.26 (2), p.224-248
Hauptverfasser:	Dube, Apramey, Helkkula, Anu
Format:	Artikel
Sprache:	eng
Schlagworte:	Architectural elements Competitive advantage Consumer behavior Consumption Customer services Management Management science & operations Marketing Researchers Service industries Service management Smartphones Studies
Online-Zugang:	Volltext
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