An agenda for service research at the base of the pyramid

Purpose – The article aims to combine research priorities in the service domain with the emerging topic of service management for the base of the pyramid (BoP). This combination allows us to construct an agenda for service research at the BoP. Design/methodology/approach – The paper uses bibliograph...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	International journal of service industry management 2013-10, Vol.24 (5), p.482-502
Hauptverfasser:	Gebauer, Heiko, Reynoso, Javier
Format:	Artikel
Sprache:	eng
Schlagworte:	Cellular telephones Developing countries Employment Entrepreneurs Innovations LDCs Low income groups Management science & operations Poverty Quality of service Service management Studies Technological change
Online-Zugang:	Volltext
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