Linguistic insights into customer satisfaction: an exploratory analysis of online reviews for gaming destination resorts in Las Vegas

Purpose This study aims to explore the quality of user-generated content regarding readability, polarity, word length and diversity, as well as its implications for guest satisfaction in Las Vegas luxury gaming resorts. Design/methodology/approach This study examined 12,940 textual customer reviews...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of hospitality and tourism technology 2025-01, Vol.16 (1), p.73-90
Hauptverfasser:	Lee, Harold Sang Kwon, Wang, Jue, Moreno-Brito, Yahaira Lisbeth, Shen, Yiwen, Kim, Hak-Seon
Format:	Artikel
Sprache:	eng
Schlagworte:	Casinos Consumers Customer satisfaction Customers Data mining Hotels & motels Internet Marketing Product reviews Resorts & spas Review engagements Social networks Tourism development Travel User generated content Word of mouth advertising
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!